Mr. John Harrobin is the former Chief MarketingOfficer of Verizon. He served in various operational management and senior executive roles in a progressive career spanning 18 years and earned a reputation as a thought leader and strong executor. John was instrumental in Verizon Wireless’s rise to the top position in the wireless industry, forged strategic partnerships with Apple, Microsoft, and Google that shaped the mobile ecosystem, and transformed pricing, content, and distribution strategies for both Verizon Wireless and FiOS.
John has a consistent track record of building successful brands, identifying breakthrough growth initiatives, pioneering the use of data and digital tools, and developing integrated marketing programs that deliver value. He developed brand identity, advertising, and promotions and managed Verizon’s $1.5 billion+ media budget. He also introduced propensity modeling for customer acquisition and retention programs and econometric modeling for media investment decisions. John also launched several new products and business units with the company, including mobile advertising (partnering with Microsoft to monetize), FiOS TV advertising (striking deals with Comcast and Time Warner to guarantee over $100mm of incremental margin per year), mobile content, mobile payments, and disruptive and profitable pricing models such as $9.99 Family Share Plans, Share Everything for wireless data and “Skinny Bundles” for FiOS TV. In addition, he led the effort to secure an agreement with Google to sell Android devices and, by launching Droid, helped take Android from less than 2% share to +20% within 45 days. Mr. Harrobin has a robust understanding of content distribution and usage rights having been on both the buy and sell side of media. He led negotiations and partnerships with several teams, OEMs, celebrities, media outlets, and sports leagues including the NFL, NHL, and IndyCar. John has received numerous awards for integrated marketing campaigns including Effies, Telly, Webby, Pencil, Event Marketer and Mobile Marketing Association (MMA). He has been recognized with several honors including Communicator of the Year, 40 under 40, Marketing 50, and Hottest Brands (Droid). John has a diverse career of executive leadership at Fortune 20 public companies while also interacting with start-up and private equity backed companies. He has led teams of over 600 members across four continents and has an exceptional track record for developing talent. He has keynoted several presentations at conferences including: AdAge Digital, Billboard Entertainment Live, CTIA, CES, and Mobile World Congress. John is currently a General Partner and Operating Advisor with a venture fund specializing in the Princeton University ecosystem and serves as both an investor and advisor to a handful of early stage media and mobile technology companies. In addition to his professional endeavors, John serves as a mentor to young entrepreneurs at TechStars and has served on a local school advisory board. He is a Certified Management Accountant and holds a Bachelors degree from Villanova University and an MBA from the Kellogg School of Management at Northwestern University. John Harrobin Additional Details
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